The work
What's been built.
This is early days. I've been pretty open about that from the start. Here's what's live, what I'm building next, and how I think about what goes here.
Featured: first client
Nakota West Industries
Property maintenance · Sydney, NSW
The first client on the platform. Nakota West does property maintenance around Sydney: general repairs, maintenance contracts, that kind of work. Good at what they do. Busy. The kind of business where missed calls are a real cost.
The site was rebuilt from scratch: faster, structured for AI search, mobile-first, and set up properly from the start. The systems are being set up on top of it now, so that a missed call gets a text back and an enquiry gets followed up instead of going cold.
I'm not going to overclaim anything yet. It's early, and the systems are still going in. But the site's live and migrated cleanly off the old platform, and that's the proof the build actually works.
See the site →Why there isn't more here yet.
I started Virtual Oblivion a few months ago. I've been building in public about the process (the tools I'm using, what works, what doesn't, what it costs), and part of that means being honest about where the business actually is.
I could pad this page out with concept work, fake logos, or a list of clients who haven't signed. I'd rather not do that. What's here is real. Nakota West is a real business, its new site is live, and the systems are going in. As more sites and systems go live, I'll add them here, not before.
If you want to see what a site could look like for your specific trade, head to the demo sites page. I've built a few examples across different categories.
Get in early and pay half, for as long as you’re with me.
I'll be straight with you: I'm early in this, and I don't have a long list of results to point at yet. So if you come on board before the end of the year, I want to make it worth it. Sign up before 31 December and you lock in half off the monthly fee, for life. It's not a first-year teaser, and it's not a price I quietly bump later. For as long as you stay a client, it stays $249. There's nothing to claim and no code to enter: if you start while the offer's on, that's just your price. It's the most honest way I can think of to say thanks for trusting me before I had much to show.
Offer ends 31 December 2026, 11:59pm (Sydney time).
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15 minutes. Tell me what you do and what you're trying to fix. If it's something I can help with, I'll tell you what it would look like.
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