The systems
The bit that runs when you can't.
When you're on a roof, under a sink, driving to the next job, the phone rings out. That's just what happens. The question is whether that lead goes cold, or whether it gets caught.
The problem
Most tradies miss calls. It's not their fault.
They're working. That's the whole point. But here's what actually happens when a call rings out: most people won't bother calling back a second time. They try the next number on the list.
If you've ever wondered where the jobs went, sometimes it's that. Not your prices, not your reputation, just that you weren't available at the exact moment someone decided to call.
A decent website helps people find you. But a website sitting there on its own can't text someone back within a few minutes of a missed call. It can't keep that lead warm while you finish the job. That's what the system does.
Call rings out at 10:47am
You're on the tools. No way to answer. Happens twenty times a week.
The lead stays warm. You finish the job. You're not playing phone tag.
How it works
However someone reaches you, here's what happens.
A lead might call and miss you, message the chat on your site, or ask for a quote. From there a time gets booked in, and once the job's done the review ask goes out. Here's exactly what happens in each. Most of it runs on its own, and you step in only where it actually needs you.
Someone rings while you're on the tools and you can't pick up.
The call rings out
Whether you're flat out on a job or it's the weekend and you just don't feel like picking up, it happens. The system catches the missed call and gets to work within a few minutes.
A text goes back
Personalised, fast, and it sounds like you, not a corporate bot. Most people reply. The ones who don't probably weren't serious.
The conversation gets handled how you want
That first text buys you a bit of breathing room before you need to get back to them, so the lead stays warm in the meantime. From there it's however you want to play it. Follow up personally when you get a sec, or let an AI agent handle the back-and-forth, collect their details, work out what they need, and send you a summary. Your call, and I can set it up either way.
A time gets locked in
Whether it's the job itself or a time for you to come and quote, they pick a slot on your calendar, or you offer the times that suit you. You get a notification, no back-and-forth. And they get reminders and follow-ups automatically, so they're less likely to forget and you're not chasing them.
The review gets asked for
Soon after the job's done, a follow-up goes out asking how it went. From there it's their call: leave a Google review in a couple of taps, or send feedback privately if something wasn't right. Asking for reviews is one of the biggest things a tradie can do for their reputation, and almost nobody does it consistently. This does it every time, and it does it the honest way (more on that below).
What's included
One fee. Everything in it.
No tiers, no add-ons, no "that's a premium feature." Here's what you get.
Smart AI chat widget
Answers questions and qualifies enquiries on your site, 24/7, so people get a response even when you can't get to them.
Missed-call text-back
The moment you miss a call, an automatic text goes out so the lead doesn't go cold while you're on the tools.
Review follow-up
After a job, a follow-up asks the customer how it went. They can leave a Google review or send private feedback, their choice. The same ask goes to everyone, which keeps you on the right side of Google's rules.
Automatic SMS & email follow-up
Every form, chat, and call triggers follow-up, so nothing slips through the cracks.
Calendar booking & reminders
People can grab a time on your calendar without the phone tag, and automatic reminders and follow-ups go out so fewer of them forget or no-show. Already use Google, Outlook or Apple Calendar? It ties straight in, so you keep the calendar you've got and it all shows up in the one app.
One app for all of it
Every lead, review, missed call, and follow-up in one place on your phone. Run it on the go, not tied to a desk.
The website itself
A clean, fast site built for you, free. No setup fee.
Setup and configuration
I build and wire up the whole thing as part of the website build. You don't have to log in or manage any of it yourself unless you want to.
Ongoing updates and support
Need a new service page, updated pricing, or new photos? Reasonable changes are included. Message me when something needs adjusting and I'll sort it.
Straight talk
About how we handle your reviews
We'd love to hear how we did. Leave a public review, or send us private feedback, whichever suits you.
A demo of the review widget your customers see. The buttons are just for show here.
There's a popular trick in this industry called review gating. You've probably been on the end of it. You get asked to rate a business, and if you tap a low score you get quietly steered to a private form instead of the public review page. Only the happy ones make it to Google.
I get why people do it. A bad review stings, and one unfair one can sit at the top of your profile for years. But it's against Google's rules, and if they catch it they can pull your reviews or stick a warning on your profile, which is the last thing you want. It's also just a bit dishonest, honestly, and that's not how I do things.
So here's what we do instead. After a job, every customer gets the same message asking how it went. Anyone can leave a Google review, and anyone can send feedback privately if something wasn't right. The customer picks, not us.
The private option is there for a good reason. If someone's unhappy, I'd rather they tell you directly so you can actually put it right, especially since you can't always track down an anonymous reviewer to fix things later. But it's offered to everyone, not just the ones who had a bad day. No gate, no funnel.
It keeps you safely on the right side of Google’s rules, and every review on your profile is one a customer genuinely chose to leave.
Pricing
One monthly fee. Cancel any time.
No setup fee. The systems get configured as part of the free website build. No contracts, no lock-in. If it's not working for you, you cancel and that's fine.
I think the honest way to frame this is: one missed job is usually worth more than a full month of the system. Most people figure that out pretty quickly. But I'm not going to oversell it. If you're already fully booked and you're not looking for more work, you probably don't need it.
The system is for tradies who are busy enough that missed calls cost them something real.
No setup fee. Cancel any time. Includes the free website.
Get in early and pay half, for as long as you're with me.
I'll be straight with you: I'm early in this, and I don't have a long list of results to point at yet. So if you come on board before the end of the year, I want to make it worth it. Sign up before 31 December and you lock in half off the monthly fee, for life. It's not a first-year teaser, and it's not a price I quietly bump later. For as long as you stay a client, it stays $249. There's nothing to claim and no code to enter: if you start while the offer's on, that's just your price. It's the most honest way I can think of to say thanks for trusting me before I had much to show.
Offer ends 31 December 2026, 11:59pm (Sydney time).
What does a missed job actually cost you?
If an average job is worth $400–$800, and you miss two calls a week that would have converted, that's potentially $3,000–$6,000 a month walking out the door. I'm not saying all of those would have converted. Probably not. But some of them would have.
The maths isn't complicated. The question is whether the system pays for itself. For most tradies who are genuinely busy, it does. For someone who's already fully booked, it probably doesn't. I'll be honest with you on the call about which one you are.
Let's talk
15 minutes. No pressure.
Tell me what's happening with your leads and I'll tell you honestly whether the system would help. If it wouldn't, I'll say so.
Book a 15-minute call